brilliant marketing

I am pretty sure the new words of encouragement written on gatorade bottles was thought up specifically to swindle baseball moms. It has worked. I am now obsessed with which gatorade bottle to buy before Greg's games. I used to choose it by color, since he is colorblind- but now I have convinced myself that I can communicate with him during a game through his gatorade. Sort of like a subliminal message. He needs to be trained when he gets in a jam....Look at the bottle Greg....see, mom doesn't have to embarass you by yelling be tough...you can just look down and read what I want you to do. Some of the other choices, which is why I must strategically purchase the drink are; BRING IT, NO EXCUSES, SHINE ON and FOCUS. I don't forsee needing the Shine On sentiment...Ever...but I like the Bring it (for when he is pitching) and the Be Tough (for everything else) When he was 9 years old and pitched his little league team to a tournament title he was having trouble hitting. I called him over to me and told him quite emphatically "you ARE a HITTER! HIT that ball" and....he hit a homerun! So gatorade people....you have me hooked, but I need a bottle that says You Are A Hitter. By Monday.....Please.

*Update: Dan picked any old Gatorade bottle today for Greg's game.....I think it said G2 on it. Greg decided to bat Lefty (he's working on being a switchhitter) and he hit a double from the left side. Yayyyyy!!! The G2 must mean..Greg- 2 bagger. This is where superstition enters the game of baseball.